Blog Posts

October 31, 2023

Creating Compelling Video Content on a Budget: Tips for Small Businesses

In today’s digital age, video content has become essential for small businesses looking to engage their audience, tell their story, and promote their products or services. However, many small businesses may feel that producing high-quality video content is beyond their budget. fortunately, creating compelling video content on a budget is not only possible but can yield impressive results. This blog post will explore some practical advice and budget-friendly techniques to help small businesses produce outstanding video content.

1. Plan Your Video Content

Before you start filming, planning your video content carefully is crucial. Define your goals, target audience, and key message. A well-thought-out plan will help you avoid unnecessary reshoots and save both time and money.

2. Utilize Natural Light

Good lighting is essential for high-quality video. Instead of investing in expensive lighting equipment, take advantage of natural light. Shoot your videos near windows during daylight hours for a professional look without added costs.

3. Invest in a Decent Camera

While professional cameras can be costly, many smartphones offer excellent video quality. Invest in a tripod to keep your shots steady, and you’re ready to capture high-definition video.

4. Use Free or Affordable Video Editing Software

There are numerous free or affordable video editing software options available. Adobe Premiere Rush, iMovie, and DaVinci Resolve are all great video editing choices without breaking the bank.

5. Focus on Audio Quality

Good audio quality is just as important as video quality. Invest in an affordable external microphone or use a quiet space to record clear audio. Audiences are forgiving of video quality, but poor audio is a major turn-off.

6. Tell a Compelling Story

Your video should tell a story that resonates with your audience. This doesn’t require a big budget but does necessitate creativity. Craft a narrative that captivates viewers and keeps them engaged.

7. Use User-Generated Content

Leverage content created by your satisfied customers or user-generated content. Encourage customers to share their experiences with your products or services in short video testimonials. This not only reduces production costs but also builds trust with your audience.

8. DIY Animation

Create simple animations using online tools like Canva or Biteable. Animation can be a cost-effective way to convey information or tell a story in a visually engaging manner.

9. Keep It Short and Sweet

Shorter videos tend to perform better on social media. Keep your videos concise, focusing on the most important aspects of your message. This approach not only saves time and resources but also increases viewer engagement.

10. Share Authentic Behind-the-Scenes Content

Small businesses can build a strong connection with their audience by sharing authentic behind-the-scenes content. Showcase your workspace, team, and the process of creating your products or services. Authenticity often resonates more with viewers than polished, high-budget productions.


Creating compelling video content on a budget is entirely feasible for small businesses. With careful planning, the right tools, and a dash of creativity, you can produce video content that captivates your audience without straining your finances. Don’t let budget constraints deter you; instead, use them as an opportunity to showcase your uniqueness and authenticity. High-quality video content can be a powerful asset for small businesses in the digital age, driving engagement and growth in a cost-effective manner.

October 27, 2023

2023 Ending Design Trends: Visual Inspiration from Source Select Marketing

As we are about to step into 2024, the world of visual design is set to reflect the evolving social and cultural landscape. The design trends for this year are a testament to the industry’s dynamic nature, capturing the essence of our times. At Source Select Marketing, we embrace these trends to stay at the forefront of creative and effective design. Here are the top design trends you should watch out for in coming 2024.

Neo Brutalism: “Visual Element as the Hero”

neo brutalism

Neo Brutalism is a design trend that marries the boldness of brutalism with modern typography, illustration, and animation standards. While refining its design elements, it incorporates hefty fonts, futuristic visuals, stark colour palettes, and impactful images. At Source Select Marketing, we’re drawn to the power of Neo Brutalism to make visual elements stand out, using bold saturated colours, oversized fonts, and striking visuals.

Animated UI: “Motion Design”

motion design

The world of user interface design is in motion, quite literally. Animated UIs are everywhere, from subtle micro-interactions to complex animations. Users now expect interfaces to “live and breathe.” These animations infuse a touch of whimsy and engagement, and at Source Select Marketing, we understand the importance of motion design in capturing the user’s attention.

Neo Pop: A Splash of Color and Boldness

neo pop

Neo Pop, inspired by the postmodern art movement of the 1980s and 90s, breathes life into design with bright colours, bold fonts, and striking shapes. It’s a sophisticated and forward-looking design library that ensures your content looks as intended. Source Select Marketing is all about creating visually impactful designs with Neo Pop, leveraging vibrant colours and bold typography.

High Contrast/Monochrome: Eye-Catching and Accessible

High-contrast design not only grabs the user’s attention but also enhances accessibility. It ensures better visibility of elements and text, making the user experience more engaging. However, it’s essential to strike a balance to avoid eye strain. At Source Select Marketing, we master the art of high contrast and monochrome designs, ensuring your brand stands out effectively.

Aurora: Colors in Motion


Aurora is a mesmerizing design trend that took off in 2020. It involves gradients resembling the Northern Lights, creating a beautiful, blurred splash of colour effect. This trend, inspired by the natural wonder of the Aurora Borealis, adds a touch of magic to your designs. At Source Select Marketing, we harness the beauty of Aurora to create eye-catching, vibrant visuals that leave a lasting impression.

Hologram Style: Light Takes Center Stage

Holographic style design is characterized by transparent visuals, candy-coloured hues, and neon shades. This trend, driven by its aesthetic appeal, resonates with young urban audiences. It’s particularly popular among streetwear, cosmetics, and music streaming services. Source Select Marketing understands the allure of holographic elements, and we infuse them into our designs to capture the essence of modern urban culture.

Typography-Centric Designs: Typography as Art


Typography is no longer just functional; it’s a visual art form. Typography-centric designs have been gaining momentum since 2020. Despite challenges related to accessibility and usability, they maintain their aesthetic appeal. At Source Select Marketing, we recognize the power of typography in making a visual statement and are committed to delivering designs that balance form and function.

The Y2K Trend: A Nostalgic Comeback

Y2K pop

The Y2K aesthetic harks back to the mid-’90s and early 2000s, a time when the internet was taking the world by storm during the dot-com boom. This nostalgic trend brings back elements of grunge style, semi-3D, and vaporwave, giving them a fresh twist. At Source Select Marketing, we’re excited to blend the past and present in our designs, infusing them with a sense of fun, nostalgia, and futurism.

In conclusion, these design trends for 2023 offer a myriad of creative possibilities to explore. At Source Select Marketing, we embrace these trends to create captivating and effective designs that resonate with your audience. Which trend resonates with your brand’s identity and message? Please share your thoughts with us. We look forward to bringing your vision to life in the world of design.

October 26, 2023



Our team of talented teamwork hand in hand to establish that every aspect of the website reflects the client’s brand identity. From opting the perfect fonts that convey the perfect tone, to carefully choosing colors that generate the desired emotions, we leave no stone unturned in our pursuit of excellence.


But it doesn’t stop there. We understand that a website is more than just a visual representation of a brand. It’s an interactive medium that needs to engage and captivate users. That’s why we pay meticulous attention to the web layout, ensuring that it is intuitive, user-friendly, and optimized for a seamless browsing experience.


Throughout the entire process, we maintain open lines of communication with our clients, seeking their feedback and input at every stage. We believe that collaboration is key to creating a website that truly represents their vision.

Finally, our goal is to deliver a website that not only meets our client’s expectations but exceeds them. We want their digital presence to be a true reflection of their brand, leaving a lasting impression on their audience.

So, whether it’s crafting a website from scratch or revamping an existing one, our team at Source Select Marketing is ready to take on the challenge. We are committed to creating a digital masterpiece that showcases the unique essence of each brand we work with.


Mini branding guidelines play a crucial role in establishing the initial identity for a company’s future digital assets. By ensuring brand consistency and presence, these guidelines lay the foundation for a cohesive and recognizable brand image.

When it comes to a branded website, it serves as a powerful tool for conveying the essence of the company, even if the brand is still in the process of being fully defined. The website aims to project simplicity and stability, creating a lasting impression on visitors.

A well-crafted website that is rooted in the company’s brand identity has the potential to turn visitors into potential buyers, thereby expanding the market reach. Additionally, a professionally designed site instills digital trust, which is crucial for online businesses. Studies have shown that around 30% of internet users are likely to return for more purchases if they have a positive shopping experience.

For service-oriented websites, the website acts as a virtual business card, showcasing the company’s offerings and expertise. It is essential for such websites to have constant updates and adaptability to various devices, including computers, laptops, tablets, and smartphones. This ensures that the website remains accessible and user-friendly across different platforms, maximizing its impact.

Mini branding provides the opportunity to navigate new digital landscapes in an increasingly globalized world that’s moving at a rapid pace. We’re in an era where some businesses are experiencing rapid growth, while others are at risk of fading away due to their lack of readiness for the digital environment.

If you find yourself at a crossroads, we invite you to visit our offices. We’ll provide the necessary guidance to help you compete in the digital arena. We look forward to seeing you at Source Select Marketing with the solution you need.

October 24, 2023

The Impact of Google My Business on Local Visibility

In the ever-evolving landscape of digital marketing, the importance of a bold online presence cannot be overstated. For local businesses, particularly those with physical storefronts, the impact of Google My Business (GMB) on local visibility is nothing short of transformative. This article delves into the world of GMB, explaining how setting up and optimizing Google My Business profiles can significantly boost local businesses’ visibility and help them attract more customers.

Understanding Google My Business: Your Digital Storefront

Google My Business is, in essence, your digital storefront. It’s a free tool from Google that allows local businesses to manage how they appear in Google Search and Maps. When you search for a local business on Google, what you often see on the right-hand side of the search results is the Google My Business listing for that business. This listing provides a wealth of information to potential customers, including the business’s name, address, phone number, website, hours of operation, photos, reviews, and more.

  1. Enhanced Local Visibility 
    Setting up a Google My Business profile is the first step in ensuring that your business can be easily found by local customers. When you optimize your GMB listing with accurate and comprehensive information, Google is more likely to show your business in local search results, especially when potential customers search with location-specific queries. For instance, if you’re a coffee shop in New York City, a well-optimized GMB profile will increase the chances of your business appearing in searches like “best coffee shops in NYC” or “coffee near me.”
  2. Improved Map Presence
    Your Google My Business listing also plays a crucial role in Google Maps. When users are navigating through the city and searching for businesses in their vicinity, a well-optimized GMB profile increases the likelihood that your business will show up on the map. This map presence is invaluable for attracting foot traffic and encouraging potential customers to visit your physical location.
  3. Enhanced Credibility and Trust 
    Beyond the technical aspects of local visibility, GMB profiles can enhance your business’s credibility and trustworthiness. When a potential customer sees a well-maintained GMB listing with positive reviews, high-quality photos, and accurate information, they’re more likely to trust and choose your business over competitors. It’s essentially the online equivalent of word-of-mouth recommendations.
  4. Customer Engagement and Insights 
    Google My Business offers tools for customer engagement, allowing you to respond to customer reviews, answer questions, and post updates about your business. This interaction with customers not only fosters a sense of community but also provides valuable insights into what consumers are looking for and how you can meet their needs more effectively.

Tips for Optimizing Your Google My Business Profile

Now that we’ve established the importance of GMB, let’s explore some tips on how to optimize your Google My Business profile for maximum impact:

  1. Complete Every Section: Fill in every field of your GMB profile with accurate and up-to-date information. Ensure that your business name, address, phone number (NAP), website, hours of operation, and category are all accurate.
  2. High-Quality Images: Upload high-quality images of your business, including your logo, interior and exterior photos, products, and services. Visual content is a powerful tool for attracting customers.
  3. Encourage Reviews: Encourage satisfied customers to leave positive reviews on your GMB listing. Respond to reviews, both positive and negative, professionally and promptly.
  4. Use Google Posts: Take advantage of Google Posts to share updates, events, and special offers. These posts appear in your GMB listing and can attract more customers.
  5. Add Attributes: Utilize GMB’s “Attributes” feature to highlight specific features of your business, such as “free Wi-Fi,” “outdoor seating,” or “wheelchair accessibility.”
  6. Regularly Update Information: Keep your GMB profile up-to-date. If your business hours change or you have special holiday hours, make sure to reflect these changes in your listing.
  7. Monitor Insights: Regularly check the insights provided by GMB to gain valuable data on how users find your business and what actions they take. Use these insights to refine your digital marketing strategy.
  8. Use Google Q&A: Answer frequently asked questions on your GMB profile to provide more information to potential customers.

Final Thoughts: A Vital Component of Local Digital Marketing

In the world of local digital marketing, Google My Business is an indispensable tool. Setting up and optimizing your GMB profile is not a one-time task; it’s an ongoing effort that pays significant dividends in terms of local visibility, customer trust, and engagement. For businesses with physical locations, your GMB listing is a critical part of your online presence. By following the tips outlined in this article and continuously monitoring and improving your GMB profile, you can make your business shine in the digital storefront and attract more customers to your physical location. In a competitive local market, a well-optimized GMB profile can be the difference between being hidden and being found.

October 23, 2023

Choosing the Right Digital Marketing Partner: Why Source Select Marketing is Your Best Bet

In today’s hyper-digital world, the internet is flooded with countless marketing agencies promising you the moon. With so many options available, how do you determine which one will genuinely elevate your brand? This is where Source Select Marketing, nestled in the heart of Medicine Hat, stands distinct, serving as a lighthouse for brands seeking authentic digital growth.

Understanding Your Options

Navigating the sea of digital marketing can be daunting. Many agencies promise results but deliver little more than smoke and mirrors. Here’s what you might encounter:

  1. Cookie-Cutter Strategies: Some agencies use a one-size-fits-all approach. While it may offer short-term gains, it rarely addresses a brand’s unique needs.
  2. Hidden Costs: The lure of low prices can be enticing, but often these come with hidden fees or subpar services that cost more in the long run.
  3. Lack of Transparency: Many businesses find themselves in the dark, unsure of the strategies being employed or the genuine results they’re achieving.

Source Select Marketing: The Difference

While many agencies may fall into the pitfalls mentioned above, Source Select Marketing prides itself on being different. Here’s why:

  • Tailored Solutions: We recognize that every brand is unique. Our services, from website development to social media management, are customized to your brand’s individual voice and goals.
  • Transparent Pricing: With us, what you see is what you get. We believe in transparent pricing without any hidden costs, ensuring you get value for every penny spent.
  • Open Communication: Our clients are always in the loop. From strategy formulation to implementation, we maintain open channels of communication, ensuring you’re always informed.

More Than Just Marketing

While many agencies stop at offering basic marketing solutions, we go the extra mile:

  • Branding: In an era where branding is paramount, we delve into the essence of your business, creating identities that not only resonate but also endure.
  • Photography: More than just a picture, our professional photography captures your business’s soul, offering authenticity in every snap.
  • Analytical Backing: Every strategy we implement is grounded in data. We’re not just about aesthetics; we’re about results.

Assured Satisfaction

Confidence in one’s craft speaks volumes. At Source Select Marketing, our work is backed by a 100% Satisfaction Guarantee, symbolizing our commitment to excellence and the trust we’ve nurtured.

The Bottom Line

In a realm brimming with options, it’s essential to discern between mere glitter and genuine gold. Source Select Marketing is not just another agency; it’s a partner committed to your brand’s growth. By offering tailored solutions, transparent dealings, and results-driven strategies, we ensure your brand not only stands out but also thrives in the digital landscape.

Embark on your brand’s transformative journey with the right partner. Visit today.

October 20, 2023

Behind-the-Scenes Look at Source Select Marketing Web Development.

Hey there, I’m excited to take you behind the scenes at Source Select Marketing, where we specialize in making websites that not only look great but also function seamlessly. Today, we’ll delve into how we handle change requests from users after the software is already in production. This process is crucial to keeping our clients satisfied and ensuring our websites continue to meet evolving user needs.

At Source Select Marketing, we understand the significance of different Software Development Life Cycle (SDLC) methodologies and their diverse usages. We know that not all projects are the same, and that’s why we’re well-versed in three key SDLC methodologies: Waterfall, Spiral, and Agile.

Waterfall SDLC:

Imagine a straight road, clear but rigid. The Waterfall model is like that. It’s best suited for projects with a clear vision and minimal changes. Its well-defined phases make it easy to manage, but it’s not very flexible, and changes are hard to accommodate. For projects that require a clear, linear path, this is the way to go.

Spiral SDLC:

The Spiral model, on the other hand, is like a winding path. It’s adaptable, complex, and ideal for long-term projects involving multiple clients, changes, and developers. It’s iterative, which means it allows for adjustments along the way and is excellent for risk management.

Agile SDLC:

Finally, Agile is like a flexible, collaborative highway. It’s all about change and customer needs. It’s ideal for projects that regularly undergo high-priority changes. At Source Select Marketing, we embrace Agile methodologies when our clients require a dynamic and customer-centric approach.

So, what exactly do we do here at Source Select Marketing?

We create websites, and we do it right. Our team of experts is dedicated to producing responsive, user-friendly, and visually appealing websites. We understand that user needs evolve, and that’s why we’ve developed a robust process for handling change requests once a website is already in production.

Handling Change Requests in Production:

When a user submits a change request, it’s received by our marketing team. They’re the ones who understand all the requirements and relay them to our tech team. The process continues with initial evaluation, prioritization, and documentation. We categorize change requests by urgency and impact to ensure that high-priority changes are addressed first. Then, we assess the scope, required resources, and potential risks.

Once the change request is approved, we schedule it for development and deployment. Our development team works diligently to implement the requested changes while ensuring comprehensive testing to avoid any new issues. Users may even be involved in User Acceptance Testing (UAT) to guarantee that the changes meet their requirements.

After successful deployment, we monitor the system for any unexpected issues and collect feedback from users to fine-tune the changes. The process is completed with closure and documentation, ensuring that the change request is marked as closed and that all records are updated.

At Source Select Marketing, we’re committed to ensuring that our websites remain cutting-edge and continue to meet user needs. Our ability to adapt and manage change requests effectively is a testament to our dedication to providing top-notch web solutions.

In conclusion, Source Select Marketing is your go-to partner for creating and maintaining responsive, dynamic, and user-friendly websites. We’re always ready to embrace the right SDLC methodology for your project and handle any change requests that come our way, ensuring that your online presence stays ahead of the curve.

October 17, 2023

Maximizing ROI: Strategies for Above the Fold Ad Space

In the dynamic world of digital marketing, staying ahead of the curve is essential to achieve a remarkable return on investment (ROI). One crucial aspect of your digital marketing strategy is the use of “above the fold” ad space on websites. This prime real estate on a web page can significantly impact your ROI when used effectively. In this blog, we’ll explore strategies to make the most of this space and elevate your digital marketing game.

What Is Above the Fold?

“Above the fold” refers to the portion of a web page that is immediately visible without scrolling down. It is the first impression that visitors get when they land on a website. This is where your ad or content has the opportunity to shine and make an impact. When used strategically, this area can lead to higher engagement, click-through rates (CTR), and ultimately, a better ROI.

Why Above the Fold Matters

The importance of above the fold ad space cannot be overstated. Here are some reasons why it’s crucial for maximizing ROI:

  1. Immediate Visibility: Above-the-fold content is the first thing users see when they visit a website. If your ad or content is compelling, it can capture their attention instantly.
  2. Higher CTR: Research indicates that content placed above the fold typically receives more clicks. Users are more likely to interact with content that’s readily visible.
  3. Reduced Bounce Rate: A captivating above-the-fold ad can encourage visitors to explore your website further, lowering the bounce rate and increasing the time spent on your site.

Now, let’s delve into some strategies for making the most of this valuable digital real estate.

  1. Compelling Headlines and Visuals

    Your headline and visuals should be eye-catching and convey your message succinctly. Use attention-grabbing headlines, high-quality images, and perhaps a brief video if it aligns with your message. Make it clear what you offer and why it matters to your audience.
  2. Concise and Persuasive Content

    Your ad content should be concise and persuasive. Use persuasive language to convey the benefits of your product or service. Highlight what sets you apart from the competition. Keep in mind that brevity is key; long paragraphs may deter users.
  3. Clear Call-to-Action (CTA)

    An effective CTA is essential. It should be clear, action-oriented, and visually distinct. Use phrases like “Shop Now,” “Learn More,” or “Get Started” to guide users on the next steps.
  4. Mobile Optimization

    In the age of mobile browsing, it’s crucial to ensure your above-the-fold content is optimized for mobile devices. Responsive design and well-placed elements can ensure that your ad space looks appealing on all screen sizes.
  5. A/B Testing.

    To maximize your ROI, it’s important to test different ad designs and content variations. A/B testing allows you to determine what works best for your audience. Continuously refine your approach based on the data and user feedback.
  6. Page Speed Optimization

    A slow-loading website can lead to a high bounce rate. Ensure that your website loads quickly to keep users engaged. Faster loading times improve the chances of users staying and engaging with your content above the fold.
  7. Above-the-Fold SEO

    Optimize your above-the-fold content for search engines. Use relevant keywords in your headlines, and ensure that the content is crawlable and indexable. This can help your ad or content appear in search engine results, driving more organic traffic.
  8. User-Centric Approach

    Ultimately, your above-the-fold content should be user-centric. It should fulfill the needs and expectations of your target audience. Conduct user research and collect feedback to better understand what resonates with your visitors.

At Source Select Marketing, we understand the significance of above-the-fold ad space in achieving a remarkable ROI. By following these strategies and continually optimizing your approach, you can leverage this prime digital real estate to its full potential. Make the most of your initial impression and watch your digital marketing efforts yield impressive results.

If you need assistance implementing these strategies or have any questions about enhancing your digital marketing campaign, don’t hesitate to reach out to Canada’s “do it right marketing agency,” Source Select Marketing. We’re here to help you navigate the ever-evolving digital landscape and ensure your ROI soars above the fold.

October 16, 2023

Why Artists Will Never Be Replaced by AI: The Irreplaceable Intersection of Pixels, Designs, and Human Touch

As we journey through an age where artificial intelligence seems to be shaping our every move—from the mundane tasks of setting alarms to predicting our cinematic emotional triggers—it’s an intriguing thought: will AI ever outshine the artists amongst us? From my digital workstation to my soulful reflections, I assert with conviction: they won’t. Here’s my take:

  1. Art Beyond the Algorithm: Art isn’t about reconstructing pixels or following patterns. It’s a heartfelt dialogue, a manifestation of emotions, and a personal journey. Sure, an AI can recognize the shade of azure, but can it truly comprehend the depths of the blues?
  2. The Artist’s Imprint: More Than a Digital Signature Every brushstroke, every nuance in an artwork, exudes the artist’s essence—something AI, despite its precision, can’t genuinely mimic. It’s the soul of the artist, invisible yet palpable.
  3. Design: A Dance of Human Subtleties: Design choices, from a logo’s twist to a poster’s hue, weave tales of brand ethos, human psychology, and societal backdrop. While AI can follow guidelines, grasping the nuanced dance between past sentiments and future hopes is a realm it hasn’t mastered.
  4. The Boundless Canvas of Human Imagination: Humans dream—of surreal sunsets, whimsical worlds, and flying toasters. While AI can shuffle and rearrange, genuine innovation, unchained by existing data, remains a human forte.
  5. The Beauty of Uncharted Territory: True art often thrives in unpredictability, challenging norms, and transcending boundaries. AI seeks predictability, but artistic genius revels in the unknown.
  6. Emotion: The Pulse of Creation: When an artwork speaks to you, sparking nostalgia or tugging at heartstrings, it’s a testament to the artist’s emotional depth—something algorithms can’t replicate.
  7. The Journey Beyond the Outcome: The path to a masterpiece—fraught with challenges, revelations, tweaks, and triumphs—is as vital as the outcome. For AI, it’s a directive fulfilled. For an artist, it’s an odyssey remembered.
  8. The Mosaic of Human Experience: Artists come armed with a rich tapestry of cultural, personal, and historical insights, deciphering and adding depth to societal undertones. AI might process countless data, but understanding the intricate dance of life’s experiences is beyond its grasp.

In Retrospect:

Should the proclamation “AI as art’s future” echo around you, respond with a wink and jest, “Maybe when AI navigates its existential woes or plans surprise gigs for its mainframes.” The truth is, artists, with their unique amalgamation of emotion, insight, and humanity, are irreplaceable. Until an AI mourns a lost love through a painting or celebrates joy with spontaneous sketches, I stand firm: the spirit of art is intrinsically human.

web development
October 12, 2023

5 Rules for a Website Success

In today’s age of information overload, capturing a visitor’s attention within a mere 7 seconds is the name of the game. At Source Select Marketing, we’ve honed our approach to ensure our clients succeed by following our 5 golden rules. These key principles are the
secret sauce to keeping visitors engaged and propelling you forward.

Uniformity of Brand  Picture

Your brand is a symphony, and
every element must harmonize. We’re talking about respecting the
patterns set forth in your company’s identity manual. Even if you only
have a logo and a handful of images, we can work our magic to create
backgrounds, fonts, headers, and more that stay true to your brand.
Consistency is king here. It’s about making your brand instantly
recognizable, even if we don’t flash the logo in neon lights.

Emotional Factor  Behind
every successful company, there’s a heartfelt story. We believe in getting to know your journey—the past,
present, and future plans. This helps us craft a website that not only
tells your story but also adapts to your evolving needs. It’s all
about creating a personal connection with your audience.

Avoid the Parrot Style

We’ve all met clients who want a website
that looks like a rainbow exploded. But here’s the deal: too many
colours distract from your message. We stick to a refined palette of
no more than three, moving gracefully within that range. We also
carefully select two fonts that align with your concept. The result? A
website that’s visually pleasing, uncluttered, and easy on the eyes.

User Experience  Stories

Come in all shapes and sizes, but the key
is to condense them into bite-sized, easy-to-digest nuggets. We put
ourselves in your visitors’ shoes to create a seamless, user-friendly
journey. Our process involves structuring your website for easy
navigation, trimming content to essentials, and ensuring consistency.
After all, over 95% of users view websites on mobile devices, where
clarity and conciseness reign supreme.

Be Responsive

It’s not enough for your website to look stunning
on a desktop. In today’s world, it’s got to shine on mobile devices
too. We craft designs that are responsive, adapting gracefully without
losing the essence of your brand’s unique style.

With these five simple yet powerful rules, we’ve helped our clients
achieve remarkable success. At Source Select Marketing, we’re not just
creating websites; we’re crafting digital experiences that leave a
lasting impact. Let’s embark on this journey together and watch your
success story unfold. 🚀

October 10, 2023

Google's SEO Ranking Factors Explained

In the ever-evolving digital marketing and SEO landscape, staying on top of the latest trends and algorithm updates is crucial. As the most dominant search engine, Google often leads the charge in shaping the SEO landscape. One of the most significant updates in recent years is the introduction of Core Web Vitals as SEO ranking factors. In this comprehensive guide, we’ll dive deep into Core Web Vitals, understanding what they are, why they matter, and how you can optimize your website to meet Google’s standards.

What Are Core Web Vitals?

Core Web Vitals are a set of user-centric metrics that Google uses to assess the overall user experience of a webpage. They focus on three essential aspects of web performance:

  1. Largest Contentful Paint (LCP): LCP measures the loading performance of a web page. It specifically looks at how long the largest content element (usually an image or a block of text) takes to become visible to the user. Google recommends that LCP should ideally occur within 2.5 seconds of when the page first begins loading.
  2. First Input Delay (FID): FID measures interactivity and responsiveness. It assesses how long it takes for a webpage to respond when a user interacts with it for the first time, such as by clicking a button or a link. An optimal FID should be less than 100 milliseconds.
  3. Cumulative Layout Shift (CLS): CLS evaluates visual stability. It calculates how much content on a page shifts during its loading process. Websites should aim for a CLS score of less than 0.1.

Why Do Core Web Vitals Matter for SEO?

Google’s emphasis on Core Web Vitals reflects its commitment to delivering a better user experience. Websites that offer a smooth, fast, and stable experience are more likely to keep users engaged and satisfied. Hence, Google has incorporated these user-centric metrics into its ranking algorithm, meaning that Core Web Vitals now directly impact your website’s SEO and search rankings.

Here’s why Core Web Vitals matter:

  1. Improved User Experience: Websites optimized for Core Web Vitals provide a better experience for visitors, reducing bounce rates and increasing user engagement.
  2. Higher Search Rankings: Google rewards websites for prioritizing user experience by ranking them higher in search results. This can lead to increased organic traffic.
  3. Competitive Advantage: By meeting Core Web Vitals standards, your website can stand out from competitors who still need to optimize their web performance.
  4. Mobile Optimization: As mobile devices become the primary means of accessing the internet, Core Web Vitals are crucial for ensuring that your website performs well on smartphones and tablets.

How to Optimize for Core Web Vitals

Now that we understand the significance of Core Web Vitals let’s explore how you can optimize your website to meet these standards:

1. Optimize Page Loading (LCP):

  • Compress and optimize images and videos.
  • Minimize server response times by choosing reliable hosting.
  • Implement browser caching to store frequently used assets.
  • Use content delivery networks (CDNs) to distribute content geographically.

2. Improve Interactivity (FID):

  • Minimize JavaScript execution times and remove unnecessary scripts.
  • Optimize third-party scripts and only use essential ones.
  • Break up long tasks to allow for better interactivity.
  • Use a browser’s preloading and lazy-loading capabilities.

3. Ensure Visual Stability (CLS):

  • Specify image dimensions to prevent content from shifting.
  • Reserve space for ads and dynamically injected content.
  • Use CSS transitions for animations to avoid abrupt layout shifts.
  • Test your site on various devices and browsers to identify and fix layout issues.

Monitoring and Testing

Regularly monitoring your website’s performance and conducting tests are essential for maintaining Core Web Vitals optimization. Use tools like Google PageSpeed Insights, Google Search Console, and Lighthouse to assess your performance and identify areas for improvement. Consider conducting user testing to gather real-world feedback on your site’s usability.


In the ever-competitive world of SEO, staying ahead of the curve is essential. Core Web Vitals have become critical in determining how your website ranks on Google. By prioritizing user experience and optimizing your website to meet these metrics, you can improve your search rankings and create a more engaging and satisfying experience for your visitors. In the end, Core Web Vitals are not just about SEO; they’re about delivering the best possible experience to your audience.