As we are about to step into 2024, the world of visual design is set to reflect the evolving social and cultural landscape. The design trends for this year are a testament to the industry’s dynamic nature, capturing the essence of our times. At Source Select Marketing, we embrace these trends to stay at the forefront of creative and effective design. Here are the top design trends you should watch out for in coming 2024.
Neo Brutalism is a design trend that marries the boldness of brutalism with modern typography, illustration, and animation standards. While refining its design elements, it incorporates hefty fonts, futuristic visuals, stark colour palettes, and impactful images. At Source Select Marketing, we’re drawn to the power of Neo Brutalism to make visual elements stand out, using bold saturated colours, oversized fonts, and striking visuals.
The world of user interface design is in motion, quite literally. Animated UIs are everywhere, from subtle micro-interactions to complex animations. Users now expect interfaces to “live and breathe.” These animations infuse a touch of whimsy and engagement, and at Source Select Marketing, we understand the importance of motion design in capturing the user’s attention.
Neo Pop, inspired by the postmodern art movement of the 1980s and 90s, breathes life into design with bright colours, bold fonts, and striking shapes. It’s a sophisticated and forward-looking design library that ensures your content looks as intended. Source Select Marketing is all about creating visually impactful designs with Neo Pop, leveraging vibrant colours and bold typography.
High-contrast design not only grabs the user’s attention but also enhances accessibility. It ensures better visibility of elements and text, making the user experience more engaging. However, it’s essential to strike a balance to avoid eye strain. At Source Select Marketing, we master the art of high contrast and monochrome designs, ensuring your brand stands out effectively.
Aurora is a mesmerizing design trend that took off in 2020. It involves gradients resembling the Northern Lights, creating a beautiful, blurred splash of colour effect. This trend, inspired by the natural wonder of the Aurora Borealis, adds a touch of magic to your designs. At Source Select Marketing, we harness the beauty of Aurora to create eye-catching, vibrant visuals that leave a lasting impression.
Holographic style design is characterized by transparent visuals, candy-coloured hues, and neon shades. This trend, driven by its aesthetic appeal, resonates with young urban audiences. It’s particularly popular among streetwear, cosmetics, and music streaming services. Source Select Marketing understands the allure of holographic elements, and we infuse them into our designs to capture the essence of modern urban culture.
Typography is no longer just functional; it’s a visual art form. Typography-centric designs have been gaining momentum since 2020. Despite challenges related to accessibility and usability, they maintain their aesthetic appeal. At Source Select Marketing, we recognize the power of typography in making a visual statement and are committed to delivering designs that balance form and function.
The Y2K aesthetic harks back to the mid-’90s and early 2000s, a time when the internet was taking the world by storm during the dot-com boom. This nostalgic trend brings back elements of grunge style, semi-3D, and vaporwave, giving them a fresh twist. At Source Select Marketing, we’re excited to blend the past and present in our designs, infusing them with a sense of fun, nostalgia, and futurism.
In conclusion, these design trends for 2023 offer a myriad of creative possibilities to explore. At Source Select Marketing, we embrace these trends to create captivating and effective designs that resonate with your audience. Which trend resonates with your brand’s identity and message? Please share your thoughts with us. We look forward to bringing your vision to life in the world of design.