Source Select

Branding

A recognizable visual identity that connects your business across print, digital and physical materials.

Original branding concept applied across printed materials — SourceSelect.ca.

We define the visual direction, then prepare the agreed brand elements for consistent everyday use.

Understand the business

Your audience, offer and positioning give the identity a purpose. We start with what people should recognize and remember.

Designer reviewing colour swatches and printed artwork — Source Select.

A coordinated visual system

Logo, colour, typography and supporting graphics are developed to work together rather than as unrelated design pieces.

Stationery mockup with your logo placeholder labels — Source Select.

Build a new identity

A new venture needs a clear starting point. We agree the visual direction and essential applications before extending the system.

Refresh an existing brand

We assess what remains useful and what needs updating, keeping recognition in mind when changing established elements.

Prepare for real applications

Website graphics, stationery, packaging, signs and apparel each have production requirements that influence how the identity is used.

Keep the identity consistent

Agreed usage guidance and organized files help your team and suppliers apply the brand without recreating it each time.

Plan the brand scope

Share your audience, existing assets, priorities and required applications. Identify the people approving the direction and the deliverables needed.

Discuss your identity

Tell us where your brand needs to work next. We will define the design scope and the files required to support it.

Make room for your next idea.

Explore the scope of this service and adjust it to your project. Prices are illustrative; your final quote is confirmed after review.

See what we’ve done.

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