The design challenge
Give a festival a lively visual language that could remain recognizable across artwork and promotional formats.
The approach
An illustrated event identity direction that keeps posters, programmes and digital assets connected.
About this concept
This is a fictional concept project, not a completed client commission. The image is AI generated to illustrate a possible creative direction. Brand names, interfaces and any data shown are illustrative.
Proposed deliverables
- Original illustration direction
- Poster and programme layouts
- Digital campaign adaptations
Planning a similar project
A real commission would confirm brand files, final copy, print specifications, proofing and intended usage. Packaging production would require approved dimensions and supplier templates.
These services are explored in this fictional concept.
