July 26, 2023
Web Development
web development

Enhancing website traffic by avoiding the 20 Common mistakes many make

Every company that operates online hopes that one day they will be successful, and getting more people to visit their website is the first step toward achieving that goal. If there isn’t enough traffic coming to a website, all the work that goes into creating and maintaining it is for nothing. In this blog post, we’ll discuss the most typical errors that slow the increase of website visitors and the steps you may take to prevent them. We will handle everything from improper search engine optimization to problems with navigation and content, allowing you to improve your website’s performance and attract more visitors.

1. Neglecting Relevant SEO Keywords:

However, choosing keywords that are not related to your website’s content may negatively influence the website’s visibility in search engines. To increase search engine rankings and attract the target audience, you should focus on keywords distinct from your niche and pertinent to the topic.

2. Broken Links:

Broken or malfunctioning links on your website are a typical cause of declining traffic and are among the most prevalent culprits. Have you ever found yourself confronted with the infuriating error 404 page? If this is the case, you must analyze the location of that page on your website. It’s possible that the URL was modified or redirected without the appropriate 301 redirects being implemented. This error has the potential to lead to lost links, which will eventually result in a drop in traffic.

3. Penalties from Search Engines:

Penalties from search engines, notably Google, are difficult to avoid and should not be overlooked even when they occur. Search engines may punish your website if you have tried to optimize your website using dubious methods, such as collecting sketchy links or having duplicate content. Duplicate content and inadequate links are examples of questionable practices. If your website has had a large decline in traffic or is having trouble attracting people, this might indicate that it has been punished.

4. A Sluggish Rate of Page Loading Time:

If you ask anybody, they will all agree that slow-loading websites are one of the most annoying things in the world. Internet users have come to anticipate a certain level of ease, and if they cannot get it, they are likely to stop using the service. Optimizing your website to load quickly can help you tackle this issue. Reduce the number of pictures, animated GIFs, and videos you utilize. Also, reduce the word count of the text to achieve a better equilibrium between the essential material.

5. Hosting Issues – Low-Quality Service:

The web hosting service you choose directly impacts how readily your site is available. It is time to consider upgrading to a hosting provider of better quality if your website routinely encounters downtime when many visitors visit simultaneously. If you want ideal performance, you should look for suppliers that can offer high uptime rates.

6. Navigation Challenges:

Your website’s ability to be navigated quickly and easily is one of the most important factors in determining whether it will attract and keep visitors. Users will more likely abandon a website if they need help locating the information they need. Create a website structure that is simple, user-friendly, and has enough white space. In addition, you should prioritize producing high-quality content that leads readers to the ultimate step, which is acting. Never undervalue the effectiveness of a search bar that is strategically positioned and simple to use.

7. Inadequate Mobile Experience:

Since mobile devices are now accounting for more than 70 percent of all online traffic, mobile optimization of your website is no longer a desirable choice; rather, it is an absolute must. If you do not optimize your website for mobile devices, you will suffer substantial setbacks in drawing in new customers. Ensure that your website is compatible with all mobile devices from the very beginning of its development. If you fail to do so, your website may become irrelevant in the face of an increasingly driven audience by mobile devices.

8. Insufficient Promotion:

If no one is aware that your website even exists, having one that is beautifully designed won’t be enough. It is essential to market your website to draw in visitors adequately. SEO optimization and online advertising provide a potent growth engine for your company. Investigate a variety of channels for promoting your website, such as paid advertising campaigns and organic growth techniques, for example. Keep in mind that proactive advertising is necessary for development.

9. Lackluster Content:

Every one of the best websites out there has material that is both interesting and of excellent quality. If your content does not intrigue and inform your viewers, they will most likely leave your site and not return. Copywriting strategies, images, and interactive components may make your content more attractive to readers and viewers.

10. Improper Indexing:

The visibility of a website in search all search engines is significantly impacted by indexing. If your website is not indexed properly, it is possible that it will not show in the results of search engines, which will result in fewer visitors. Take care of any technical difficulties and ensure you’re following best practices to guarantee that your website is appropriately optimized for indexing. Maintain a regular monitoring schedule for the indexing status of your website to locate and address any inconsistencies.

11. Ineffective Call-to-Action (CTA):

Your user engagement and conversion rates might be better if your website has (CTAs) that are clear and appealing. Develop compelling calls to action (CTAs) that steer users in the direction of doing the intended activities, such as completing a purchase or subscribing to a newsletter.

12. Inadequate Social Media Presence:

Because of this, the number of people who visit your website might be limited if you do not make an effort to create a significant presence on social media. Suppose you want to see a rise in traffic coming from these channels. In that case, you need to communicate actively with the individuals who make up your target demographic on the social media sites that they use, produce information that is helpful to those people, and create connections with them. Only then will you see an increase in traffic coming from these channels.

13. Ignoring Local SEO:

One risks losing out on future business opportunities if they disregard the relevance of local search engine optimization in the context of firms that retain a conventional “brick-and-mortar” presence. You can increase the local traffic relevant to your business if you optimize your website and online profiles for local keywords and geographical targeting. This would include targeting specific locations on a map.

14. Lack of Regular Content Updates:

Users will not be attracted to or retained by content that has not been kept up to date and is thus out of date. Suppose you want to keep people interested in your website and encourage them to return for new insights. In that case, you need to frequently update it with fresh material that is both instructional and valuable. If you do this, you will keep people engaged in your website.

15. Absence of Guest Blogging:

Your reach may be expanded and traffic can be driven back to your website if you collaborate with influential people in your field and write blog articles as a guest contributor for trustworthy websites. Establish connections with other bloggers who write about related topics and look for chances to write guest posts.

16. Limited Social Sharing Options:

Include buttons for social sharing in various locations around your website to make it as easy as possible for people to share the word about the information you provide. You may boost the probability of attracting more visitors to your site by encouraging users to share the valuable content they have discovered there. This will bring more people to your site.

17. Non-Responsive Design:

A website must be optimized for consumption across several devices and screens of varied sizes to ensure the user experience of that website is maintained. Adopting the concepts of responsive design will ensure that your website will change seamlessly to a number of devices, which will help draw in and retain customers using mobile devices and desktop computers.

18. Lack of Link Building:

Having a strong backlink profile is the first and most important thing you need to do to increase the authority and visibility of your website. Engage in methods that are morally acceptable for developing links by establishing communication with reputable websites and significant individuals in your industry to enquire about the possibility of obtaining backlinks from their sites.

19. Video Content:

The consumption of video material is expanding in popularity and can entice and keep people engaged for extended periods. You may vary the material you provide on your website and enhance user engagement by including interesting and useful videos.

20. Neglecting User Feedback and Reviews:

Ignoring the comments and evaluations of other customers might result in lost chances for development and reduced confidence in your business. Users should be encouraged to submit reviews and testimonials, timely responses should be given to feedback, and a commitment to resolving customer issues should be shown.


When it comes to being successful online, one of the most crucial things you can do is work on increasing the number of people that visit your website. By fixing these 20 difficulties, which represent the most common factors contributing to problems, you can increase the number of visitors visiting your website. Regularly monitoring the performance of your website, maintaining adaptability in the face of new industry trends, and using marketing strategies that are both effective and efficient are all important to attracting and retaining clients. It is essential to remember that your website can blossom and experience tremendous expansion, provided a suitable strategy and ongoing development are adopted. Keeping this in mind will help you make the most of the opportunities available



Founder, President & CEO