FAQ

Start with what isn’t working. Maybe people can’t find you, your website feels outdated, or your materials don’t reflect the quality of your work. Tell us what you’re experiencing, and we can help identify a sensible first step.

It means less explaining, fewer handoffs and a more consistent result. Your website, business cards, signs and clothing can all follow the same direction, with a team that already understands your business.

Yes. You don’t need a full marketing package to work with us. You might need business cards, a logo, a banner or help with your website. We can discuss that project on its own.

No. A rough idea, a problem you want to solve or a few examples are enough to start a conversation. We can help turn those into a clearer direction.

Tell us what you need, what it will be used for and when you need it. Depending on the project, quantities, dimensions, features, existing artwork and a budget range can also help us price the work properly.

It helps us suggest something realistic. Knowing your budget lets us focus on the right materials, features and priorities, rather than proposing a project that doesn’t fit what you want to spend.

Often, yes. A useful first stage might be your core website, essential branding or the materials needed for an opening. Tell us your priorities so we can discuss what should happen first and what can follow.

That depends on the work involved, material availability and how quickly content and approvals are ready. Share your deadline early so we can discuss a realistic schedule before getting started.

A website gives customers a dedicated place to understand your business, explore your services and contact you. Social media helps people discover you; your website gives them somewhere to take a closer look.

A website can load properly and still make life difficult for customers. A redesign may be worth considering if information is hard to find, the mobile experience is frustrating or the site no longer reflects what your business offers.

Possibly. We first look at how it was built, what works and what is causing problems. Sometimes targeted improvements are enough. Other times, rebuilding makes more sense than repeatedly fixing the same limitations.

A custom website gives you more freedom to organize content, present your brand and build features around your business. A template can suit simpler needs, but it may require compromises when your content or processes don’t fit its structure.

That depends on your business. They might need to call, request a quote, book an appointment, browse products or visit your location. A useful website makes those next steps easy to understand and complete.

Someone checking your business on their phone should not have to zoom in, hunt for a menu or struggle with a form. Your content and features need to work comfortably on the screen they are using.

Slow pages make simple tasks frustrating. If customers have to wait to see your services, browse products or send an enquiry, they may leave before finishing. Speed is part of making your website pleasant to use.

We can plan for that. Tell us which parts you want to manage, such as photos, services, products or news. Editing access and the tools you’ll need should be included in the project scope.

A website needs attention as software, business information and connected services change. Maintenance helps keep it useful and dependable, while regular checks can catch issues with forms, links or other important features.

Your domain is your website’s address, such as sourceselect.ca. Hosting is the service that stores and serves your website. They work together, but they are separate services with their own settings and renewals.

Yes. We can coordinate these alongside your website. We’ll review your existing setup and discuss what needs to be managed, transferred or connected before making changes.

You’ll need product information, prices, photos and a plan for payments, delivery or pickup. Product options, inventory and order handling matter too. Sorting these out early helps build a store that works for both customers and your team.

Look at where your team repeatedly works around the limits of existing software. If important tasks rely on scattered spreadsheets, duplicate entries or complicated manual steps, a custom application may be worth exploring.

Existing software is often a sensible choice when it already does what you need. Custom development becomes useful when your workflow has requirements those tools cannot comfortably support. We start with the problem before choosing the approach.

It can bring information such as jobs, customers, orders and reports into one place. The goal is to help people find what they need, understand what happens next and spend less time chasing updates.

Often, provided those systems support the connection. We review their available access, data formats and restrictions before confirming what can move between them and how the connection should work.

Tasks with clear, repeatable steps are good starting points. Examples include routing enquiries, sending reminders, moving approved information between systems and notifying staff when something needs attention.

No. Many useful automations follow straightforward rules and don’t need AI. AI may help when a task involves interpreting text, searching information or drafting a response, but it should serve a clear purpose.

It might help answer common questions, find information in approved documents or prepare drafts for staff to review. The best starting point is one specific task that takes time and has a clear way to check the result.

Yes, when it is set up around suitable business information and clear limits. It should also have a way to hand questions to a person when it doesn’t know the answer or the request needs individual attention.

It shouldn’t be assumed to. AI can misunderstand questions or produce incorrect answers. We plan where human review is needed and which decisions should stay with your team.

Yes. A focused first version can help you test whether the idea solves the problem before expanding it. Starting with the most useful task also makes feedback easier to act on.

Your logo is one way people recognize your business. Your brand includes the wider impression you create through your colours, language, visuals and customer experience. A logo works best when those other pieces support it.

People should recognize your business whether they see your website, a work vehicle or a social post. Consistent branding helps those separate encounters feel connected and makes your materials easier to identify.

Not necessarily. Your logo may already have recognition worth keeping. Updating colours, typography, layouts or supporting graphics can make a noticeable difference without changing everything.

Yes. Share your existing files and any brand guidelines. We can build on what you have and identify where small adjustments would help your materials work more consistently.

Different uses place different demands on a design. Small text, fine lines and low-resolution images may look acceptable on screen but become unclear when enlarged, printed or stitched. The artwork may need a suitable variation.

Vector artwork can usually be resized without becoming pixelated. It also makes many printing and cutting tasks easier. If you only have a screenshot or small image, send it over so we can assess what needs rebuilding.

They are practical instructions for using your logo, colours, fonts and other brand elements. They help your staff and suppliers make consistent materials without guessing which version or style to use.

You may be comfortable making everyday updates yourself. A designer helps when the message, layout or production requirements need more attention, especially for materials that must work across several formats or make an important first impression.

Customers should quickly understand what the product is, who it is for and what matters about it. Good packaging also considers the actual container, readable information and how the finished artwork will be produced.

Custom illustration is useful when you need to explain a particular idea, create a distinctive character or show something stock images don’t capture well. It can also give a campaign or product range a recognizable visual style.

There may be several reasons. The right people might not be finding it, the offer may be unclear or the enquiry process may be difficult. We look at both how visitors arrive and what happens once they get there.

SEO helps make your website easier for search engines and potential customers to understand. It involves useful content, clear structure and technical improvements that support your visibility for relevant searches.

Search engines need time to discover and reassess changes, and your site is competing with other businesses. The work usually involves ongoing improvements rather than one adjustment that immediately changes everything.

They serve different purposes. SEO develops your unpaid search presence, while Google Ads gives you paid advertising opportunities. The right mix depends on your goals, competition, budget and how ready your website is to turn visits into enquiries.

Advertising spend and management fees are separate items. The ad budget pays the platform to run your advertising; management covers the agreed work involved in planning, maintaining and reviewing the campaigns.

It gives people another way to find key business details, including your location, contact information, photos and reviews. Keeping it accurate helps customers understand and contact your business without unnecessary searching.

No. It is more useful to focus on channels your customers actually use and that your business can maintain well. A manageable plan with relevant content is better than stretching your effort across too many accounts.

Management covers agreed tasks such as content planning, publishing and maintaining your presence. Advertising uses paid placements to reach a chosen audience. They can work together, but they involve different activities and budgets.

Answer customer questions, explain your process, show finished work or introduce the people behind your business. Useful posts give people a reason to pay attention even when you aren’t promoting an offer.

Start with the outcome you want: qualified enquiries, bookings, purchases or another useful action. Then track measures connected to that goal. Likes and views can provide context, but they don’t tell the whole story.

Yes, when it has a clear role. A brochure can support a conversation, a sign can help someone find you and a handout can keep your details nearby. Print and digital materials can support the same customer journey.

A flyer suits a short message, promotion or event. A brochure gives you more room to explain services or products. The choice depends on how much someone needs to know and where they will receive it.

Yes. We can develop the artwork with the finished piece in mind, including its size, material and finishing. Planning those together helps avoid a design that looks good on screen but is awkward to produce.

Its location affects the material, size, readability and mounting requirements. An indoor display and an outdoor sign face different conditions, so the intended use helps determine the right production approach.

Check names, phone numbers, web addresses, spelling, dates and the overall layout. Make sure you are reviewing the correct size and version too. A proof is the time to catch content mistakes before production begins.

Screens produce light, while printed colours depend on ink, material and lighting. Those differences affect how colours appear. If a particular brand colour is important, discuss it before production so expectations can be agreed.

Start with the surface it will stick to, whether it will be indoors or outdoors and how long it needs to last. Moisture, handling and removal requirements also help determine the adhesive, material and finish.

They can display opening hours, explain your services, provide some privacy or help people identify the entrance. The design should consider what customers can read from outside and how much visibility you want through the windows.

It can be useful when a printed piece needs extra protection or a particular feel. Matte, gloss, soft-touch and textured finishes create different results. The best choice depends on handling, appearance and material compatibility.

Engraving creates a mark in or on a suitable surface, while printing can reproduce colour artwork. The item’s material, coating, shape and intended use help determine which method will give the result you want.

Embroidery often suits logos on polos, jackets and caps. Printing can suit larger graphics and detailed colour artwork. The garment, design size and finish you want all influence the choice.

DTG prints artwork directly onto a suitable garment. DTF prints the design onto a film before it is transferred to the garment using heat. Fabric, artwork, placement and the desired feel help determine which method fits the job.

Usually, but it may need adjustments for each item. A detailed logo that works across a shirt may need a simpler version for a small embroidered area on a hat.

These can be options on suitable garments. Share the items, placements and personalization list so we can review the right application method and confirm what is practical.

Bring your artwork, quantities, size breakdown, preferred garment colours and deadline. It also helps to know how the clothing will be used, such as everyday workwear, an event or merchandise for sale.

Your own photos show customers the people, products and place they will actually encounter. Stock images can fill a gap, but original photography helps tell a more specific and believable story about your business.

Decide where the images will be used and which shots matter most. Prepare the space, clean the products and let anyone involved know the plan. A clear shot list helps make good use of the session.

Start with the message and where people will watch it. Short clips can suit a quick demonstration or social post, while a longer video may give you room to explain a service or tell a fuller story. Animation can help when the idea is difficult to film.

Drone imagery helps show a location and its surroundings. Matterport and 360° tours help people explore a space remotely. They are useful when understanding the property or layout matters to a customer’s decision.

Yes, if those uses are planned in advance. Different channels may need different crops, orientations and lengths. Knowing the intended uses before the shoot helps capture a more useful collection of material.